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Why smart brands are ditching big video production budgets.

March 9, 2024
Why smart brands are ditching big video production budgets.

Video is no longer a luxury - it’s a necessity.

Are you a marketing or communications professional?
Video is the most powerful way to reach, engage and influence your audience. But the way the world produces video is changing. Fast.

Filming an event using a mobile phone and a gimbal.

Newsflash! You don't need to outsource content creation to expensive video production companies any more.

At Embrace Video, we’ve helped dozens of organisations (HSBC, NHS, Crowne Plaza Hotels, giffgaff and more) to unlock the power of video using a device already in their pockets - the smartphone.

We're disrupting traditional video production methods.

For years, businesses relied on professional video production companies for every project - from website videos, to social content, to internal comms. Yes, the results were often very polished, but they came at a price: high costs, lengthy lead times, and limited flexibility.

Now, forward-thinking companies are rethinking this model. Is yours?

Smartphones have evolved into powerful production tools. With the right training and techniques, your in-house team can shoot engaging, high-quality videos at a fraction of the cost — and with much greater speed and authenticity.

▶️ Welcome to the smartphone video revolution!

Are you ready to embrace video (get it?!). Find out how you could harness the power of film:

Why smartphone video works.

Self-shot smartphone video isn’t about cutting corners - it’s about being smarter and more strategic.

🏎️ Speed & Agility: No more waiting weeks for edits. Get your message out while it’s still relevant.

👍 Authenticity: Audiences value real, human content over bland, corporate videos.

💰 Cost Savings: Redirect budget from video production to the cost of distribution / paid campaigns.

💪 Empowerment: Your comms and marketing teams become confident content creators.

Helping a charitable organisation learn how to film and edit professional-looking videos using their smartphones.

Stop worrying and start shooting.

Worried about shaky footage, poor sound, or looking awkward on camera? That’s where we come in.

With guidance from a seasoned professional - someone who’s directed live television at the BBC and ITV for years - you and your team our team could learn how to:

🎥 Frame and light shots professionally using natural light and simple tools

🎧 Capture crystal-clear sound with low-cost accessories

🎤 Present on camera with confidence and clarity

🎬 Tell a compelling stories through the power of video

It's time to get visible with video.

Want to book a smartphone video training course for your team? Get in touch to find out how I've helped the NHS, Crowne Plaza, HSBC, giffgaff, the YMCA (and more!) to take their video content to the next level.

07513 821628

🖥 www.embracevideo.co.uk

info@embracevideo.co.uk

#smartphonevideotraining #contentcreation #videoedoitingtraining #filmingtips #videoproduction #promotionalvideos #animation #casestudyvideos #productdemovideos #customertestimonials #recruitmentfilms #GetVisibleWithVideo #EmbraceVideo

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