A unique blend of TV broadcasting and digital production expertise.

I've always had a passion for media production.

I achieved my childhood ambition of becoming a BBC television director aged just 22 and went on to spend the next 13 years delivering the creative vision behind some of Britain's most-watched TV shows.

I've directed everything from jaw-dropping valuations on the Antiques Roadshow to live breaking news on the BBC News Channel.

I left the BBC in 2020 to lead the digital media production department at a Midlands-based PR and marketing agency, where I created a range of award-winning video content for the NHS, local councils and corporate clients.
Michael Wood, freelance television director with a selection of celebrities and TV personalities
In 2022 I decided to set up my own video production company, and use my unique blend of TV production and digital marketing expertise to help businesses and organisations communicate their messages through the power of video.

Together with a trusted team of talented freelance camera operators and graphic designers I film and edit a wide variety of corporate video content including promotional videos, case study films, customer testimonials, animated explainer videos and more.

I also run smartphone video training courses for forward-thinking marketing, communications, HR and L&D teams who want to learn how to plan, film and edit their own video content in-house.

I still work in television too, regularly directing and vision mixing programmes for the BBC & ITV on a freelance basis.
"My mission is to help businesses and organisations overcome the overwhelm of video and tell their stories through the power of film".
Michael Wood
Embrace Video Ltd

Your trusted and reliable
video production partner.

Every project starts with strategy. I’ll spend time understanding your goals, objectives and target audience. Then I'll develop the creative ideas to help you achieve them.
To stand out from the crowd, you need to communicate your message in a powerful and engaging way. I enjoy suggesting creative treatments that clients have never thought of before.
I apply the same high production values seen in my broadcast work to the video content I create for corporate clients. I pride myself on my polite, courteous and good-humoured nature.
I believe that communication is key to the production of a successful video. I'll keep you updated throughout every stage of the production process and respond to calls and emails promptly.
I know that appearing on camera can feel daunting. I’ve filmed with hundreds of people throughout my TV career and can put even the most nervous interviewee at ease.
Creating a video shouldn’t be complicated or stressful. I always strive to make the whole production process a fun, relaxed and enjoyable experience for everybody involved.
Find out more about my video production and smartphone video training services.