Advice

Rabbit in the headlight? How to look comfortable and confident on camera.

March 9, 2024
Rabbit in the headlight? How to look comfortable and confident on camera.

Finding it difficult to remember what to say on camera?

In my experience, one of the biggest barriers that stops businesses and organisations from harnessing the power of video, is their nerves about appearing on camera.

I'm regularly asked how to write engaging scripts, how to avoid looking like a rabbit in the headlights, and how to remember your lines when the camera starts rolling.

Michael Wood, Managing Director of Lichfield-based video production company, Embrace Video Ltd.

I've got over 13 years' experience as a former BBC and ITV television director, where I helped hundreds of contributors to look comfortable on video.

I've worked with household names including actors, TV presenters, politicians and celebrities. It's been a pleasure to direct shoots with Mel B, Ricky Gervais, Dynamo (magician) and McFly (boyband) to name just a few.

I now use this expertise to help businesses and organisations present to the camera with confidence.

So, how can you remember your lines and present to the camera like a pro?

1. Keep it short

Help yourself out by keeping what you want to say short and to the point.

2. Use bullet points

Avoid locking yourself too rigidly into a script. Talk around bullet points instead.

3. Slow down

Don't try to squeeze too much information into your videos. Take your time and speak as naturally as possible.

Michael Wood, founder of Embrace Video Ltd, interviewing a contributor during the filming of a promotional video.
Practice makes perfect.

If presenting to the camera is new to you, don't forget that you don't have to post your first few attempts at video.

Simply practice talking to the camera naturally and you'll notice yourself improve.

And don't forget - done is better than perfect!

Michael Wood, a former BBC and ITV television director who now helps businesses and organisations produce professional-quality videos
Need help to look comfortable and confident on camera?

If you're keen to get in front of the camera but need some help to look assured and professional, feel free to get in touch.

Whether you're in the sales team or the CEO of the company, I'm always very happy to share my 13+ years' experience as a former television director to help ambitious businesses and organisations to navigate the world of video.

I can coach you in person, or via online video presenting masterclasses. Get in touch for a free, friendly chat about all things video!

Michael Wood, founder of Embrace Video Ltd, filming a promotional video using a Sony FX3 cinema camera.

It's time to get visible with video.

In 2024, it's never been more important to make video a key part of your marketing strategy.

If you're ready to get visible with video, get in touch to find out how we could help you achieve your goals with film 🎬

07513 821628

🖥 www.embracevideo.co.uk

info@embracevideo.co.uk

#videoproduction #cameraconfidence #videopresenting #promotionalvideos #animation #casestudyvideos #productdemovideos #customertestimonials #recruitmentfilms #eventvideos #GetVisibleWithVideo #EmbraceVideo

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