Ground Stiffness Surveys

Unveiling a ground engineering firm's pioneering technology.
Ground engineering company technology

The brief.

GSS is a geotechnical engineering company that carries out site assessments for some of the world's largest building contractors.

The firm carries out rapid ground profiling using a specialist wave technology. I was asked to produce a short promotional video for use on the company's website, in presentations and at trade exhibitions.

The purpose of the video was to show the system in action and highlight the unique benefits of the technology.
Cameraman at Embrace Video, a video production company in Staffordshire, filming a promotional video

The solution.

To build excitement around this innovative technology, we decided to shoot the video in the style of a film trailer.

I wanted the shots of the set-up to feel professional and effortless, so we filmed them in slow motion and set them to a music track that evoked a cinematic feel.

The key selling points of the technology were displayed as on-screen graphics, carefully motion-tracked onto the live action footage.
Ground engineering company technology

The result.

A cameraman filming an engineer on location for a video production by Embrace Video in Staffordshire.
"We were really impressed by your level of detail and professionalism. We will definitely be in touch again as our business grows".

The process.

I storyboarded the whole video in advance so that the film crew knew exactly what shots we had to capture and how they needed to be framed.
We shot the video at a mock test site in Cumbria. This meant I had full control over the filming and could ask the engineers to repeat various stages of the process for the camera.
The video was edited across three days and professionally colour graded. A cross-sectional graphic was designed to visually represent how the technology works.
The finished video was delivered in a web-ready HD format to the client for use on their website, in presentations and at trade exhibitions.
Engineer assessing data on computer screen
Our simple, straightforward, stress-free video production process explained.