Crimson's marketing team were encouraged to consider who their target audiences were, where they wanted to use video content, and how to successfully build video production into their marketing strategy.

The group were taught how to film professional-looking video footage using their smartphones and how to capture high quality audio using inexpensive audio accessories.

The delegates also learned how to edit video footage using quick, simple smartphone editing apps. They were shown how to splice footage together, add music, create captions and export finished videos to the web.