Atlantic Pacific

The brief.

Atlantic Pacific is an NGO with a simple vision; to combat global drowning.

It provides lifeboats and trained crew to areas of need and promotes education in sea safety.

I was asked to deliver a one-day smartphone video training course and help members of its team learn how to tell inspirational stories through the power of video.

The solution.

We began the day by talking about strategy. I encouraged the group to consider the charity’s target audience, key objectives and reasons for wanting to use video.

Next, we discussed the importance of storytelling in video production. The group learned how to storyboard and structure a video in order to deliver messages with impact.

Then it was time to get practical. The group were shown how to film professional looking video footage using their smartphones plus a range of inexpensive accessories. We also discussed how to capture good quality audio- something often forgotten about with online video production.

Lights, smartphone, action!

Here is an example of a short video made by Jez Booker, the charity's Marketing Director after Atlantic Pacific's smartphone training course.

It's great to see the charity putting their learning into practice and embracing the use of video.

I'm really proud to have helped Atlantic Pacific develop the skills and confidence to tell their stories through the power of video.

Want to learn how to take your video content to the next level?

Get in touch

for a free, friendly chat.

"Slick, professional and friendly, Michael made a really positive impact on our team and left us feeling significantly more confident about using mobiles to make films for our charity."

PORTFOLIO | SMARTPHONE VIDEO TRAINING

The brief.

The solution.

Lights, smartphone, action!

Want to learn how to take your video content to the next level?