We began the day by talking about strategy. I encouraged the group to consider the charity’s target audience, key objectives and reasons for wanting to use video.

Next, we discussed the importance of storytelling in video production. The group learned how to storyboard and structure a video in order to deliver messages with impact.

Then it was time to get practical. The group were shown how to film professional looking video footage using their smartphones plus a range of inexpensive accessories. We also discussed how to capture good quality audio- something often forgotten about with online video production.